Today, time is money. It is precious and hard to get. There is also a sense of uncertainty looming large in every sphere of life. In such a world, “a three- minute elevator speech” is all you have, need and can get, to say whatever you want.
Terri L Sjodin’s book makes a delightful read, apart from the fact that it comes packed with information. On a personal level I liked the book, for it is about the dictum that I believe in – a small message is enough to make a big impact. Rather, a big one is very often boring! The moment I see that the Forwarded e mail is a long one, I just hit the Delete button! Hence, Terri and I bond not just on this idea .but also on the significance of the individual inner conviction. “What is the hardest product or service to sell?” is a question in the FAQ section of the book. The author’s answer will be the gospel truth for all times and generations: “the one you don’t believe in.”
The book deals at length about the concept of “the elevator speech”- the message delivered in the time span of an elevator ride. It is explained logically in twelve chapters. It takes you from defining your goal, to your target audience your material, method, delivery, practice and judgment. In other words, you learn not just your work better,but also become an enlightened self about your own strengths and weaknesses.
My personal favourite is the chapter titled “It’s the presenter’s job to bring the message to life” I couldn’t agree with the writer more. For me, the book also came to life, so to speak, with that analogy from the Barbara Streisand movie, The Mirror Has Two Faces!
I also loved that invaluable tip on dressing from “Nana and Pop”. That should, indeed, belittle the craze for and the conviction that “designer clothes” can always get you across!
Through out the chapters, it was heartening to note the stress laid on integrity, individuality and hard work. These virtues coupled with an intense, power packed Small Message….I guess, heads must turn your way!
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